Stay Current With Susan’s Persuasion Writing Tips

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Benefits of Data Storytelling

To celebrate Pi Day, an annual recognition of Albert Einstein's birthday and the ratio of...
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AI Versus Original Writing

As someone who loves to write and explore new ideas, I am intrigued by the...
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Great Content is an Essential Component of Great Selling

Customer service begins with the first click or phone call from an individual who takes...
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Persuade With Copy That Reflects Your Brand Personality

Does your website context accurately reflect your company's brand personality? If not, you could lose...
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Persuasion and Its Importance

The dictionary defines the word "persuasion" as causing someone to act through reasoning or argument....
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A Love Affair With Infographics

It’s no surprise that marketers are increasingly using infographics to explain data-sensitive concepts. Busy people...
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