Intensify Your Brand Messaging With Data Visualization
You have seconds to make a lasting good impression on decision makers you want to reach. That’s only possible when you respect your audience enough to simplify your message. Don’t overload them with a jumble of numbers.
Harness the power of the data you spend money to collect and filter. Make every data point count by telling your brand story with flair. The key is to design attractive visuals such as charts, dashboards, figures, and tables that reflect your insights and authority. Carefully structured infographics are convincing marketing tools that are actionable and easy to share on social media.
I can help you whip your data into shape by analyzing data, creating an appropriate visual format, writing persuasive copy, and/or reviewing the efficacy of visuals assembled by your team. Numbers are my jam. I’ve analyzed industry trends, evaluated competitive strategies, compiled economic data, built user-friendly databases, taught courses about performance metrics, and put together data-driven storyboards for C-suite directors and officers, venture capital and private equity investors, juries, and regulators.
Telling your brand story with data is an ideal equation.
Infographics that transmit your brand story, product, or advice are a proven way to gain the attention of your target market, particularly when the subject is complex. They appeal to visual learners who represent the largest portion of business and finance professionals. Data-intensive visuals are a perfect fit for the millions of individuals who consume information on a smartphone or other type of digital device.
Brand storytelling visuals, whether created for influencers or corporations, are a cost-effective way to repurpose content. They are easy to package for purposes of sharing with colleagues via email or social media platforms like LinkedIn. You can embed clickable infographics in an online presentation, sales pitch, or video, further stretching your visibility. Data-based visuals complement your branding strategy and add muscle to your Search Engine Optimization efforts.
I welcome a chance to discuss what kind of data-based content deliverable can help you best achieve your goals. You can’t sell to anyone unless they are paying attention to what you have to say.