Amplify Your Vision With A Savvy Writer Who Knows Your Business
Your ideas can reshape industries and transform lives. The only question is: will they reach the right people, in the right way, at the right time?
That's where our partnership begins. You bring the breakthrough thinking. I bring two decades of transforming complex ideas into compelling narratives that move markets and mindsets. While others dabble in surface-level content, I dig deeper - combining rigorous research with storytelling that hooks readers and doesn't let go. My recent MFA thesis on brand storytelling (backed by interviews with dozens of industry leaders) revealed what separates content that converts from content that gets lost in the noise.
Want proof? Industry leaders consistently call my work "knowledgeable," "clear," and "excellent at making difficult subjects comprehensible." That's because I've lived in your world - from Wall Street trading floors to corporate boardrooms - and I speak your language fluently. No learning curve. No lost time. Just content that delivers solid ROI from Day One.
The market is crowded with mediocre messaging. Your ideas deserve better. Let's talk about turning your vision into content that commands attention and drives action. Ready to stand out? Let's connect.
Susan Mangiero, PhD, CFA, MBA, MFA
Collaborator
Consultant
Content Problem Solver
The Details
Why Working With an Industry Specialist Matters
The worlds of business, finance, and investment management are as exciting and dynamic as they are unique and complex. Unlike outsiders who struggle to understand industry regulation, structure, and vocabulary, I understand the kinds of challenges you and members of your target audience face. My energy is focused on generating original content that reflects your goals and expertise and my experience. Whether you need a blog, book, executive speech, RFP, white paper, or other type of thought leadership written in your name, you can rest easily, knowing I speak your language.
What Sets Me Apart From Other Content Creators?
- Acknowledgement of the crucial role of content to enhance customer trust
- Commitment to clear, engaging, and authoritative writing
- Deep industry knowledge that eliminates the learning curve
- Familiarity with the content problems you need to solve
- Project management discipline that helps you save time and money
- Strategic focus on your goals, audience, and brand positioning
- Successful track record creating content in multiple formats
Learn More About Susan
She is an entrepreneurial creative at heart.
Susan spent her early years drawing and writing while her mother, an artist and regional theater set designer, told stories with her imaginative creations. Susan’s mother drove her to craft fairs where she and her younger sister sold her illustrated work.
She loves telling stories with data.
Susan’s father, an engineer who helped design the first weather satellite for NASA, encouraged her to learn how to use math to solve everyday problems.
She lived across the street from a medieval castle.
After earning her MA in Economics from George Washington University, she worked as a marketing intern for the Crédit Agricole Group. Susan walked past the Château d'Angers every day, admiring its gardens and ancient walls.
She learned that romance can blossom anywhere.
Susan met her future husband, George, in the computer lab of the New York University Stern School of Business. She was doing research for her MBA thesis about interest rate swaps. He was writing code for his doctoral dissertation.
She taught investment workshops on two Alaskan-bound cruises.
Susan and her husband George taught personal finance and investing principles to cruisegoers headed for the Inside Passage. Their classes were attended by large audiences except for the days when whales appeared alongside the ship to spout their stuff.
She read one book a week during her daily train commute to Wall Street.
She is still an avid reader because she loves learning and because she believes that reading makes one a better writer.
Her first book was published in 2004.
Susan received rave reviews for her seminal primer about financial risk management, published as part of the Wiley Finance imprint. Alas, Hollywood never came calling to buy the movie rights to her how-to book.
She won a writing award from Pensions & Investments, a Crain publication.
Susan grew her online presence to over 1.4 million viewers by writing actionable, clear, and relevant blog posts about the investment management industry.
She earned the designation of Certified Fraud Examiner.
The Association of Certified Fraud Examiners awarded this designation after Susan passed rigorous exams and demonstrated her experience as a forensic economist, having worked on multiple headline-ripping financial and investment fraud cases.
She created a motivational gift book about kindness.
She distributed several thousand copies of her book to literacy groups and non-profit organizations such as Read to Grow, Toys for Tots, and the Tunnel to Towers Foundation.
She never attended a UCONN Huskies basketball game in person.
Although she is an ardent Huskies fan, she only saw the famous hoops up close while attending the graduation ceremony for her PhD in finance. The doctoral robing event was held in the same Connecticut building where the famed Huskies play home games.
She presented on television and to live conference audiences.
Besides her interview on CNN about the pension crisis, she addressed business, finance, and legal audiences for groups that include the AICPA, American Society of Appraisers, Asset TV, CNBC, Dow Jones Private Equity Analyst Conference, Florida Public Pension Trustees Association, Institutional Investor Mid-Market CFO Forum, Institute of Internal Auditors, Moody’s Investor Services, National Association of Corporate Directors, National Center for Employee Ownership, New York Hedge Fund Roundtable, New York State Department of Insurance, OECD, Pension Bridge, Practising Law Institute, SWIFT International Banking Operations Global Forum, University of Washington Law School, and the World Bank.
She earned a Six Sigma Green Belt certification.
While doing work for General Electric, Susan completed the requisite courses to satisfy the requirements for a Green Belt designation. She continues to apply what she learned about improving work flow. Susan is a big believer in being organized, prepared, efficient, and transparent with her clients about budgets, deadlines, and the content goals they want to achieve.