Strategy, Messaging, and Market Interpretation

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Add a Dash of Surprise to Better Persuade

I offer a resounding hat tip to Jeevan Sivasubramaniam for inspiring this edition of my newsletter, "Persuasion...
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Persuade by Avoiding the Jargon Shark

In celebration of the fiftieth anniversary of Jaws, the blockbuster film that gave new meaning to...
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Persuade by Decluttering Your Message

Simplicity and clarity are cornerstones of persuasive communications. To influence others, you need to have...

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