Optimize Your Resources With a Solid Content Strategy Plan
If you already have a well thought out brand style guide and content strategy plan, engaging a freelance writer for ad hoc assignments like blogging or authoring a white paper could make sense. If, on the other hand, you want to embark on a comprehensive campaign to grow your business and enhance your brand voice, you need a roadmap to help you put your ideas to work.
The content strategy timeline typically consists of six phases, starting with an audit of your current content situation. Phase 1 provides essential information about your strengths, weaknesses, and opportunities to excel. Each phase serves to streamline and perfect your idea-sharing journey.
A content strategy plan can be simple or complex, depending on your knowledge-sharing infrastructure, budget, and competitive position. The good news is that you can always scale your content footprint up or down, if you have an actionable plan in place to guide your efforts.
An experienced project manager, Susan Mangiero can help you create your first content strategy plan or provide a fresh perspective on why your existing plan is not generating desired results.
Crafting an effective content strategy plan is an exercise in discipline where you and your content consultant discuss your primary goals in the context of your company's values, your target audience, available budget, and urgency.
A useful content strategy plan includes SMART goals that are specific, measurable, achievable, relevant, and time-based. The result is an in-depth and detailed action plan that lets your team know who will do what, by when, and for whom. It includes a preliminary editorial calendar by topic, date, format, and distribution channel. It includes a budget, so you know when to engage freelancers or hire full-time designers and writers. It addresses who will oversee quality, who will beta test content, and who decides when to change the content strategy approach and why.
I will create an actionable and SMART goals-focused roadmap to help you refine your messaging and strengthen the power of your content. Using a data-driven approach and drawing on my experience in the business and financial industries, I will customize a content strategy plan specifically for your brand.
This plan will typically include an audit of your current content situation, audience analysis, a look at how competitors are using content to grow their businesses, strategies for repurposing your content to increase ROI and market reach, and recommendations for seamlessly implementing your content strategy plan.