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Susan Mangiero Logo
  • Home
  • About
  • Blog
  • Case Studies
  • FAQS
  • News
  • Portfolio
  • Resources
  • Services
    • Content Strategy
    • Data Storytelling
    • Editing
    • Ghostwriting
    • Thought Leadership
  • Contact

Benefits of Creating Great Content

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Susan Mangiero

Research continues to validate the benefits of creating impactful business content.

Content Creation services chart of the benefits.

Recent Resources

Hook Your Audience With Data
Content Services Menu
SMART Content Strategy Goals
Ghostwriting Project Action Steps
Content Strategy Timeline
Content Deliverables Menu
The Power of Persuasion
Reasons to Outsource Your Content Creation

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Quotation Mark

Testimonials: Effective · Knowledgeable · Team Player

You are a great speaker and fun. Difficult to accomplish in the kinds of things we present.


Randall Schostag, President (Retired), Minnesota Corporate Finance

The draft really looks great. Thank you for the obviously hard work you’re putting in.


Richard J. Pearl, Partner, Faegre Drinker Biddle & Reath LLP

A great job and herculean effort in a very short period of time.


Sean T. Carnathan, Partner & Founder, O’Connor Carnathan & Mack

I have known Susan Mangiero for over ten years as an investment industry colleague and thought leader. In addition to sharing business development referrals, when appropriate, I’ve enjoyed my discussions with Susan about financial and regulatory issues that impact the jumbo global retirement industry and, by extension, the executives who manage trillions of 401k and defined benefit plan dollars. What makes Susan stand out is her ability to simplify complex concepts, whether writing articles or white papers or leading a workshop. Her unbounded curiosity and skill in asking probing questions of others is essential to creating interesting and relevant content as a named author or ghostwriter for industry innovators. I recommend Susan to anyone looking for a knowledgeable, experienced, and well-organized ghostwriter.


Martin Rosenburgh, CFA, JD, Alternative Investment Manager and Counsel

As a subject matter expert contributing to Retirement Daily, Susan brings deep content that is thoroughly researched and well written. Complex topics are made understandable through her own knowledge as well as the insights provided by the numerous experts she works with in developing her articles.


Kim McSheridan, Editor (Retired)

As the editor of Retirement Daily on TheStreet, I have had the distinct pleasure of working closely with Susan and witnessing firsthand her exceptional reporting and writing abilities. Susan’s deep expertise in personal financial matters and her meticulous approach to investigative reporting have significantly enriched our content. Her articles are consistently well-researched, insightful, and highly engaging, providing our readers with valuable perspectives on complex retirement issues. Her ability to distill intricate financial concepts into clear, actionable advice sets her apart in our field. In addition to her technical proficiency, Susan’s dedication, professionalism, and collaborative spirit make her an invaluable asset to our team. She approaches every assignment with unwavering commitment and an eye for detail, ensuring that our readers receive the highest quality information. I wholeheartedly recommend Susan for any role that demands superior reporting, writing and analytical skills.


Robert Powell CFP, RMA, Co-Founder, finStream.tv

Business writers are a dime a dozen, but few of them have the breadth and depth of knowledge and experience that Susan possesses. As impressive as her background is, even more impressive is her ability to write in a way that engages, informs, and inspires.


Craig Scheer, Partner, Silver, Freedman, Taff & Tiernan, LLP

This is a fantastic article. My target audience will love it so I must share. Great reporting and writing!


Christa Melnyk Hines, Author, Family Communication Expert, and Freelance Journalist

What an excellent, thorough, and inspiring article!


Margie Zable Fisher, Freelance Writer and Journalist

In this era of increased nonprofit transparency and accountability, it is more important than ever that private foundation leaders act as responsible stewards of their organizations assets. Susan Mangiero’s clear, accessible text on risk management will help foundation decision makers accomplish this vital task more effectively.


Robert G. Ottenhoff, President and CEO (Former), GuideStar

The article is terrific and original. May I post it on my blog and social media?


Stephen D. Rosenberg, Partner, The Wagner Law Group

Your writing is simply elegant. You are accomplished in writing and finance.


Ellen Leon Rosoff, Business Coach (Retired)

You wrote such an insightful and highly relevant article on an ever-evolving topic. AI will shape our lives in so many ways.


Lili Vasileff, CFP, MAFF, CDFA Wealth Protect Management

The role of the fiduciary is more complicated than ever. Simply recognizing the numerous types of financial investment and legal risks and how they uniquely relate to pension plans, endowments, and foundations is a challenge. Susan Mangiero simplifies this maze in an easy-to-understand fashion in a book that should be a core reading for any trustee.


Richard Apostolik, President and CEO, Global Association of Risk Professionals, Inc.

As a legal advisor to nonprofit directors and trustees, I found Susan’s book to be a succinct and clear articulation of the basic principles that every fiduciary needs to understand. It is a resource that I will call upon frequently and refer to others.


John M. Horak, Esquire, Chairman, Nonprofit Practice Group, Reid and Riege, P.C

As a teacher, [Susan’s] use of real-world examples and the Socratic method of breaking down complex concepts into understandable information-bites makes it easy to get through a day or two of risk mapping, COSO, Value-at-Risk, and hedge effectiveness. Her command of the topics is impressive but so is her engaging communication style that gets one excited about taking workshop skills and applying them right away.


Bryan Gibb, Former Director of Education and Training Products, The Association for Financial Professionals

I worked with Susan as a mentor in an MFA writing program. She was already an excellent writer but learned to put more of her personality and perspective into articles. Her stories are fresh, vivid, and engaging, giving the reader an experience along with the information she provides. Susan is intelligent and easy to work with. Any company she works with will be better.


Paul Steinmetz, Director of Sponsored Research, Western Connecticut State University

Your article is the single most articulate support of [our proposed] DBA that I have read. I sent the link to our leadership team and the Board of Trustees.


President, Major U.S. University

Great article that motivates the reader to have some self-awareness about choices they make pre- and post-retirement. Beautifully written!


Linda Ursin, Pension Attorney

[Susan’s] book is easy to read and understand. Unlike most books on derivatives, it does not require a mathematics degree to understand its concepts. It actually makes the concepts understandable. Each chapter contains a succinct summary of the main points covered, many examples, and checklists, thus making it easy to use.


Maryann Motza, PhD, State Social Security Administrator (Retired), State of Colorado

I want to take this opportunity to express my appreciation to you for your recent presentation to my staff on the topic of hedge funds and the potential due diligence and valuation issues that fiduciaries face with respect to risk management of those investments. Your mastery of the topic was obvious, and my entire staff had had nothing but flattering comments regarding your session.

Regional Director, U.S. Department of Labor

Susan is a dynamic and brilliant mind in the world of finance and pension governance. I worked with Susan on one of her publications, and I found her to be an expert in her field. She has a deep knowledge of her industry, and she brings an enthusiasm and appreciation to her work.

Lori Widmer, Veteran Business Writer & Editor

I had the opportunity to work with Susan Mangiero as one of her two MFA advisors for her excellent thesis about brand storytelling. Susan’s writing is crisp, clear, fun, informative and engaging. While writing her thesis she demonstrated excellent research and interviewing skills and is a writer capable of tackling long and short form writing projects. She’s professional, prompt, and enthusiastic. On a personal level, I’m impressed with her wide-ranging knowledge and robust educational background. She’ll be an asset to any organization that chooses to work with her on a writing project.

Erik Ofgang, Senior Writer, Future

It’s rare you come across an excellent communicator like Susan who feels equally at ease writing a technical report or creating actionable marketing content. In the more than ten years since our firm first engaged Susan as a financial expert, I’ve had the pleasure of collaborating with her on the creation of an ERISA litigation database, the publication of financial thought leadership, and the successful completion of investment-related dispute resolution matters. Positive feedback from our clients centers on her diligent research, clear reasoning, strong writing skills, and team-oriented professionalism. Susan engages her various audiences by simplifying complex concepts, telling relatable stories to illustrate her points, and avoiding jargon whenever possible. Susan would be an asset to any team.

Brad Orelowitz, CPA, Managing Director, The Michel-Shaked Group

I had the pleasure of working with Susan in 2021 when she interned for the Highlights Foundation as an MFA in Creative & Professional Writing degree candidate. Susan’s experience with learning technology and techniques helped us tremendously as we expanded our online course offerings to children’s book authors and illustrators. I was particularly impressed by Susan’s ability to seek out information from a variety of sources and conduct in-depth interviews. Her interim and final reports included recommendations about technology and peer-to-peer networking strategies with clear explanations to support her reasoning. Any organization in need of an excellent writer who can simplify complex concepts would be lucky to work with Susan.


George Brown, Executive Director, Highlights Foundation

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