Archive for February 2026
Persuade with a Clear and Easy Call to Action
If you want to increase the ROI of your content marketing budget (and who doesn’t), include a simple and meaningful call to action (CTA) every chance you get. Not only is this kind of prompting known to work, but it’s also an effective way to show respect for the busy business professionals you want to…
Read MoreNarrative Strategy: Where Risk and Opportunity Converge
For years, I wrote about persuasion—how ideas influence decisions, shape behavior, and move audiences to act. That lens still matters. But in working with financial institutions, regulators, and investors, I’ve seen something more specific—and more consequential—at play. It’s not just about persuasion. It’s about how financial narratives are interpreted—and how that interpretation creates real risk.…
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