Persuade With the Help of an Experienced Ghostwriter
Knowledge is power but so is acknowledging when you need help to advance your goals. As Albert Einstein, 1921 winner of the Nobel Prize in Physics, said, “The more I learn, the more I realize how much I don’t know.”
It’s critical to determine when to engage the help of a business ghostwriter who knows about writing best practices, industry trends, and ways to attract and retain the attention of identified target end users. According to Adam Smith, the father of modern economics, specialization is a win-win for both the buyer and seller of products and services. An experienced business writer can help you convert your ideas into a polished and unforgettable treatise, whether in article, book, presentation, speech, video, or white paper form.
My advice? If you need to deliver business content that counts, it’s critical you find a talented partner or what I call a writing Leo.
The human Leo – Leo Schaff – is a classically trained actor, songwriter, and musician who helps nationwide audiences navigate the complexities of plays by the Bard of Avon. In Connecticut, for the last seventeen years, he has led Nights with Shakespeare audience members on a journey of tears and smiles, bringing everyone closer to understanding the vocabulary and cultural customs of the Elizabethan era. I don’t think it’s hyperbole to say, if not for Leo’s explanations of what is often referred to as a challenging tragicomedy, The Winter’s Tale (this fall’s play), I might not have lasted to the final class. Deciphering the words of the Immortal Poet is not the same as reading a breezy mystery.
Without help, you could fail to achieve your content goals. When something is unappealing or deemed daunting, you risk leaving the task unfinished or, worse, doing a terrible job. Neither outcome is acceptable when your career brand or your company’s growth depends on conveying important ideas to your customers, employees, and investors.
An experienced wordsmith can help you in numerous ways, including, but not limited to, the following:
- Content Audit – Evaluating what existing content can be improved, repurposed, or jettisoned for new and better content.
- Concept Development – Transforming your rough ideas into a cohesive whole with a unifying theme and appropriate format for your specified audience, whether a “how to” guide, leadership strategy book, industry analysis, case study, investor pitch, or series of articles.
- Outline Creation – Building a chapter-by-chapter roadmap for your business book or creating an outline(s) for an individual or series of articles, videos, or white papers.
- Drafting – Writing a draft in your voice as an individual executive or in the company’s brand voice.
- Revisions – Updating a draft to reflect feedback from you as named author or your company’s marketing team.
- Visuals – Designing or teaming up with your designer to create compelling infographics that enhance the host content and can be shared via email and social media.
- Publisher Collaboration – Writing a book proposal for consideration by traditional or hybrid publishers and/or interfacing with magazine editors for your company’s branded content or commentaries written on your behalf.
- Marketing Support – Writing copy for press releases, websites or microsites, and interviews.
Ask yourself whether you are ready to collaborate with a business ghostwriter who comprehends the power of quality content and wants to help you deliver top-notch thought leadership. With so much at stake for your personal or company brand, you have a choice.
Roar like a lion with the help of an experienced writer Leo or …
I help business, finance, and investment executives and innovative companies turn wisdom and insights into actionable thought leadership that can move markets and minds. Schedule a complimentary discovery call to talk about growing your brand with the kind of content your clients want and need.
Note: The community program, Nights with Shakespeare, is generously funded by Robert D. Scinto, founder and CEO of one of the Nutmeg State’s largest real estate development companies. In a past life, my digital publishing start-up paid rent for space in one of the Scinto office parks.
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Susan Mangiero
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