Persuade With Positivity
If you want to win over your audience, start by expressing how pleased you are to have the opportunity to present your ideas to them. Make it obvious that you are delighted to commit your resources to be able to connect with every decision maker who is listening, reading, or watching. When you exhibit enthusiasm for being on stage or sharing your insights in print or as a podcast or video, you are encouraging others to join you in a meaningful journey of expanding their wisdom. By extension, you are subtly messaging a sincerity in helping them solve their business problem or taking a fresh look at a salient issue. You are demonstrating a respect for your audience members by acknowledging the time they take from their busy schedules to pay attention to you.
Positivity is contagious and for good reasons. According to Dr. Justin James Kennedy, a professor of applied neuroscience, positive messages encourage optimistic thinking which in turn improves communication and productivity. If you are in marketing or sales, you know your success is a function of building excellent and trusting relationships with buyers. As the buyer, you don’t want attitude with a capital A. You want a generosity of information with a smile. You want to know you are a priority, not just at the point of sale but before the sale and afterward as well.
Think about your favorite corporate brand or motivational speaker. Do you feel good about attending their conferences? What about consuming the content they create, whether audio, interactive, print, or video? If you’re like me, you are attracted to happy speakers and happy companies that gladly create thought leadership to guide your decisions. You subscribe to their newsletters. You buy their books and courses. You listen to their earnings calls. You pay attention to their announcements about new products and services even if you are not currently planning to buy anything. You are engaged with them because they are purposely engaging with you. These purveyors of positivity are on your radar screen. Positivity becomes a precious catalyst that can move a prospect further down the funnel towards the closing of a transaction.
Happiness is a core element of persuasion. Authentic brands, whether individual influencers or companies, draw others to them with their figurative and literal glow. Your demonstrated commitment to knowledge-sharing encourages others to pay attention. It bolsters a sense of empathy which research proves is integral to fostering trust. Trust solidifies relationships.
There is no good business reason for being anything but a happy warrior when it comes to creating and distributing helpful content for your target market. This goes for both B2B and B2C situations. There is too much negativity in this world. Stand apart from your competitors by embracing a win-win philosophy and a warm heart.
Tags: Authenticity, Happiness, Neuroscience, Positivity
Share this!
Susan Mangiero
Connect With Susan
Browse Categories
Browse Tags