Stay Current With Susan’s Persuasion Writing Tips

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Identify Your Core Message and Repeat It Often

A powerful message succeeds because it reminds us of the good things we celebrate and...
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Persuade by Telling a Great Story

Some companies are touting brand storytelling as the next big thing. Humans have been telling...
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Persuading to Build Trust Requires the Human Touch

Persuasion isn’t just about getting someone to buy from you. Smart organizations must exercise their...
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Persuade With Copy That Reflects Your Brand Personality

Does your website context accurately reflect your company's brand personality? If not, you could lose...
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