Posts by Susan Mangiero
Identify Your Core Message and Repeat It Often
A powerful message succeeds because it reminds us of the good things we celebrate and want to remember. Whether you are marketing lawnmowers or investment products, you need to connect with your target audience on a human level. It’s people on the other end of the transaction, not robots (at least not yet). Unfortunately, without…
Read MorePersuade by Telling a Great Story
Some companies are touting brand storytelling as the next big thing. Humans have been telling stories since prehistoric times when cave people gathered around the fire to entertain and inform each other. As marketing guru Ann Handley rightly points out, “Good writers have [always] been storytellers,” constructing content aimed to pack a punch with the client’s target audience. Josh…
Read MorePersuade With the Help of an Experienced Ghostwriter
Knowledge is power but so is acknowledging when you need help to advance your goals. As Albert Einstein, 1921 winner of the Nobel Prize in Physics, said, “The more I learn, the more I realize how much I don’t know.” It’s critical to determine when to engage the help of a business ghostwriter who knows…
Read MoreDevelop Your Intuition Intelligence to Persuade
Intuition plays an important role in persuading others. If we sense a receptive audience, our energy levels rise. When our energy levels rise, so do those of our audience members. Positivity is contagious. It’s growing the connectivity pie, not dividing us into zero sum slices. I thought about intuition this past weekend when, despite my…
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