Posts by Susan Mangiero
Persuade With Kindhearted Humor
There are many reasons to inject humor into your content, not the least of which is the ability to connect with your target audience. Humor is a tool that, used nicely and appropriately, evokes an emotional response. Humor is a rhetorical device in the category of persuasion known as pathos. The other two categories are…
Read MoreHustle With Humility, Emphasizing Your Role as Problem Solver
A longstanding friend recently commended me for what she called my hustle or what I describe as energy put in motion to keep growing my business, finance, and investment ghostwriting portfolio. Happy as I am to receive compliments, praise is not my end goal. I relish getting great testimonials for jobs well done but what…
Read MoreExplain Your Data Visuals to Build Trust With Your Audience
Content marketers are increasingly using data storytelling to promote their products and for good reason. As I explain in my infographic, “Hook Your Audience: Tell High-Impact Stories With Your Data”, there are multiple benefits to this approach, including the following: An estimated seventy percent of typical audience members are visual learners. Visuals are processed much…
Read MorePersuade by Clarifying Your Main Point
If you’ve ever watched Ferris Bueller’s Day Off, a coming-of-age classic film, you understand the agony of being trapped in a room with a boring speaker who rambles on, regurgitating seemingly disconnected bits of knowledge. In one scene, actor and economist Ben Stein lectures about tariffs in a monotone and listless manner. It’s a disaster when…
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