Posts by Susan Mangiero
Persuading to Build Trust Requires the Human Touch
Persuasion isn’t just about getting someone to buy from you. Smart organizations must exercise their persuasion muscles to attract and retain high-energy, clever, resolute, and motivated employees. Using technology can help busy HR and line managers by lowering expenses, saving time, and weeding out unqualified candidates. Unfortunately, like any tool, too much of a good…
Read MoreBuild Trust to Persuade
Persuasion is a double-edged sword. Used properly, it is a powerful tool to help you expand your reach, amplify your authority, and grow your business. However, persuasion success is short-lived if people do not trust you. You must build a foundation of trust to continually be able to attract sales. Otherwise, you are wasting your…
Read MorePersuasion and Team Building
In conducting research about personality styles, I came across an interesting article about avian representations of DISC profiles. Since May 31 of every year is World Parrot Day and constructing buyer persona profiles is important in marketing, operations, and sales, I thought it fitting to further explore this topic. Deciphering DISC DISC is an acronym…
Read MoreBenefits of Data Storytelling
To celebrate Pi Day, an annual recognition of Albert Einstein’s birthday and the ratio of a circle’s circumference to its diameter, I provide this infographic about the power of data storytelling. Just as pi has infinite digits, converting numbers into easy-to-understand infographics has infinite potential to grab the attention of your target audience. Whether you…
Read More