Posts by Susan Mangiero
AI Versus Original Writing
As someone who loves to write and explore new ideas, I am intrigued by the intense debate “to be or not to be” an advocate of AI. While I am quickly learning how to effectively utilize artificial intelligence and other technology tools to enhance my productivity, I remain focused on writing original content for my…
Read MoreGreat Content is an Essential Component of Great Selling
Today’s post is by Susan Mangiero and describes the importance of providing easy-to-understand information as part of providing stellar customer service.
Read MorePersuade With Copy That Reflects Your Brand Personality
Today’s post is by Susan Mangiero and describes the website copy that matches buyer persona profiles with content that reflects a company’s brand personality.
Read MorePersuasion and Its Importance
The dictionary defines the word “persuasion” as causing someone to act through reasoning or argument. Ironically, emotion often takes center stage when companies strategize how to market and sell to their target audience members. There is no shortage of material about the customer as the hero, the buyer’s problem representing the villainous dragon, and a…
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