Stay Current With Susan’s Persuasion Writing Tips

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Hustle With Humility, Emphasizing Your Role as Problem Solver

A longstanding friend recently commended me for what she called my hustle or what I...
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Explain Your Data Visuals to Build Trust With Your Audience

Content marketers are increasingly using data storytelling to promote their products and for good reason....
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Persuade by Clarifying Your Main Point

If you've ever watched Ferris Bueller's Day Off, a coming-of-age classic film, you understand the agony...
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Persuade With Positivity

If you want to win over your audience, start by expressing how pleased you are...
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Persuade by Avoiding the Jargon Shark

In celebration of the fiftieth anniversary of Jaws, the blockbuster film that gave new meaning to...
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Persuade by Decluttering Your Message

Simplicity and clarity are cornerstones of persuasive communications. To influence others, you need to have...
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