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Susan Mangiero logo
  • Home
  • Services
    • Narrative Diagonstic
    • Narrative Strategy
    • Narrative Implementation
    • FAQ
  • About
    • Bio
    • In the News
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    • Testimonials
  • Case Studies
  • Knowledge Hub
    • Blog
    • Resources
    • Selected Publications
  • Contact

5 Tips for Writing a Memorable Founder Story

October 21, 2025

A well-written founder’s story is an essential component of the capital-raising and teambuilding processes. Your job is to persuade others to support your new company’s success.

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Recent Posts

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  • Learn What Elvis Presley Has to Say About Excellence
  • Persuade with a Clear and Easy Call to Action
  • Add a Dash of Surprise to Better Persuade
  • Identify Your Core Message and Repeat It Often

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    Susan is a dynamic and brilliant mind in the world of finance and pension governance. I worked with Susan on one of her publications, and I found her to be an expert in her field. She has a deep knowledge of her industry, and she brings an enthusiasm and appreciation to her work.

    Lori Widmer
    Veteran Business Writer & Editor

    The role of the fiduciary is more complicated than ever. Simply recognizing the numerous types of financial investment and legal risks and how they uniquely relate to pension plans, endowments, and foundations is a challenge. Susan Mangiero simplifies this maze in an easy-to-understand fashion in a book that should be a core reading for any…

    Richard Apostolik
    President and CEO, Global Association of Risk Professionals, Inc.

    Business writers are a dime a dozen, but few of them have the breadth and depth of knowledge and experience that Susan possesses. As impressive as her background is, even more impressive is her ability to write in a way that engages, informs, and inspires.

    Craig Scheer
    Partner, Silver, Freedman, Taff & Tiernan, LLP

    Your writing is simply elegant. You are accomplished in writing and finance.

    Ellen Leon Rosoff
    Business Coach (Retired)

    What an excellent, thorough, and inspiring article!

    Margie Zable Fisher
    Freelance Writer and Journalist

    I had the opportunity to work with Susan Mangiero as one of her two MFA advisors for her excellent thesis about brand storytelling. Susan’s writing is crisp, clear, fun, informative and engaging. While writing her thesis she demonstrated excellent research and interviewing skills and is a writer capable of tackling long and short form writing projects….

    Erik Ofgang
    Senior Writer, Future

    As the editor of Retirement Daily on TheStreet, I have had the distinct pleasure of working closely with Susan and witnessing firsthand her exceptional reporting and writing abilities. Susan’s deep expertise in personal financial matters and her meticulous approach to investigative reporting have significantly enriched our content. Her articles are consistently well-researched, insightful, and highly…

    Robert Powell CFP, RMA
    Co-Founder, finStream.tv

    [Susan’s] book is easy to read and understand. Unlike most books on derivatives, it does not require a mathematics degree to understand its concepts. It actually makes the concepts understandable. Each chapter contains a succinct summary of the main points covered, many examples, and checklists, thus making it easy to use.

    Maryann Motza, PhD
    State Social Security Administrator (Retired), State of Colorado

    A great job and herculean effort in a very short period of time.

    Sean T. Carnathan
    Partner & Founder, O’Connor Carnathan & Mack

    The draft really looks great. Thank you for the obviously hard work you’re putting in.

    Richard J. Pearl
    Partner, Faegre Drinker Biddle & Reath LLP

    As a legal advisor to nonprofit directors and trustees, I found Susan’s book to be a succinct and clear articulation of the basic principles that every fiduciary needs to understand. It is a resource that I will call upon frequently and refer to others.

    John M. Horak, Esquire
    Chairman, Nonprofit Practice Group, Reid and Riege, P.C

    I had the pleasure of working with Susan in 2021 when she interned for the Highlights Foundation as an MFA in Creative & Professional Writing degree candidate. Susan’s experience with learning technology and techniques helped us tremendously as we expanded our online course offerings to children’s book authors and illustrators. I was particularly impressed by…

    George Brown
    Executive Director, Highlights Foundation

    As a teacher, [Susan’s] use of real-world examples and the Socratic method of breaking down complex concepts into understandable information-bites makes it easy to get through a day or two of risk mapping, COSO, Value-at-Risk, and hedge effectiveness. Her command of the topics is impressive but so is her engaging communication style that gets one…

    Bryan Gibb
    Former Director of Education and Training Products, The Association for Financial Professionals

    You are a great speaker and fun. Difficult to accomplish in the kinds of things we present.

    Randall Schostag
    President (Retired), Minnesota Corporate Finance

    As a subject matter expert contributing to Retirement Daily, Susan brings deep content that is thoroughly researched and well written. Complex topics are made understandable through her own knowledge as well as the insights provided by the numerous experts she works with in developing her articles.

    Kim McSheridan
    Editor (Retired)

    I have known Susan Mangiero for over ten years as an investment industry colleague and thought leader. In addition to sharing business development referrals, when appropriate, I’ve enjoyed my discussions with Susan about financial and regulatory issues that impact the jumbo global retirement industry and, by extension, the executives who manage trillions of 401k and…

    Martin Rosenburgh, CFA, JD
    Alternative Investment Manager and Counsel

    In this era of increased nonprofit transparency and accountability, it is more important than ever that private foundation leaders act as responsible stewards of their organizations assets. Susan Mangiero’s clear, accessible text on risk management will help foundation decision makers accomplish this vital task more effectively.

    Robert G. Ottenhoff
    President and CEO (Former), GuideStar

    I want to take this opportunity to express my appreciation to you for your recent presentation to my staff on the topic of hedge funds and the potential due diligence and valuation issues that fiduciaries face with respect to risk management of those investments. Your mastery of the topic was obvious, and my entire staff…

    Regional Director
    U.S. Department of Labor

    This is a fantastic article. My target audience will love it so I must share. Great reporting and writing!

    Christa Melnyk Hines
    Author, Family Communication Expert, and Freelance Journalist

    I worked with Susan as a mentor in an MFA writing program. She was already an excellent writer but learned to put more of her personality and perspective into articles. Her stories are fresh, vivid, and engaging, giving the reader an experience along with the information she provides. Susan is intelligent and easy to work…

    Paul Steinmetz
    Director of Sponsored Research, Western Connecticut State University

    You wrote such an insightful and highly relevant article on an ever-evolving topic. AI will shape our lives in so many ways.

    Lili Vasileff
    CFP, MAFF, CDFA Wealth Protect Management

    Great article that motivates the reader to have some self-awareness about choices they make pre- and post-retirement. Beautifully written!

    Linda Ursin
    Pension Attorney

    It’s rare you come across an excellent communicator like Susan who feels equally at ease writing a technical report or creating actionable marketing content. In the more than ten years since our firm first engaged Susan as a financial expert, I’ve had the pleasure of collaborating with her on the creation of an ERISA litigation…

    Brad Orelowitz, CPA
    Managing Director, The Michel-Shaked Group

    Your article is the single most articulate support of [our proposed] DBA that I have read. I sent the link to our leadership team and the Board of Trustees.

    President, Major U.S. University

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