Seven Persuasion Principles

By Susan Mangiero | April 15, 2024 |
Persuasion Techniques written on a notepad by a computer keyboard

Persuasion is the coin of the realm in marketing and sales. An admixture of art and science, persuasion is an essential tool to guide decision-making. What exactly is persuasion and how do you create content that persuades your target audience in an ethical manner? Definition Simply defined, persuasion is a communication tool designed to influence…

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