Persuasion and Its Importance

By Susan Mangiero | April 8, 2025 |
Lion roaring into microphone

The dictionary defines the word “persuasion” as causing someone to act through reasoning or argument. Ironically, emotion often takes center stage when companies strategize how to market and sell to their target audience members. There is no shortage of material about the customer as the hero, the buyer’s problem representing the villainous dragon, and a…

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