Archive for June 2025
Tips for Persuading Corporate Committees
Trying to convince a group of executive decision makers is not the same as getting a single individual to sign onto the dotted line. The distinction is critically important at a time when decisions such as whether to buy a product or service, hire or fire a consultant, or modify strategy or brand messaging are…
Read MorePersuading to Build Trust Requires the Human Touch
Persuasion isn’t just about getting someone to buy from you. Smart organizations must exercise their persuasion muscles to attract and retain high-energy, clever, resolute, and motivated employees. Using technology can help busy HR and line managers by lowering expenses, saving time, and weeding out unqualified candidates. Unfortunately, like any tool, too much of a good…
Read MoreBuild Trust to Persuade
Persuasion is a double-edged sword. Used properly, it is a powerful tool to help you expand your reach, amplify your authority, and grow your business. However, persuasion success is short-lived if people do not trust you. You must build a foundation of trust to continually be able to attract sales. Otherwise, you are wasting your…
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