Archive for July 2025
Persuade With Positivity
If you want to win over your audience, start by expressing how pleased you are to have the opportunity to present your ideas to them. Make it obvious that you are delighted to commit your resources to be able to connect with every decision maker who is listening, reading, or watching. When you exhibit enthusiasm…
Read MorePersuade by Avoiding the Jargon Shark
In celebration of the fiftieth anniversary of Jaws, the blockbuster film that gave new meaning to “Don’t swim with sharks,” it seems fitting to focus on persuasion nasties. Not surprisingly, this includes an overreliance on arcane vocabulary, inappropriate or hard-to-grasp references, and complicated words that could readily be replaced with ordinary conversational language. Jargon impedes persuasion…
Read MorePersuade by Decluttering Your Message
Simplicity and clarity are cornerstones of persuasive communications. To influence others, you need to have an ironclad idea of what message you want to share with your audience and then figure out the best delivery mechanism. A wobbly or complicated message is nothing more than an invitation for your listeners, readers, or viewers to tune…
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