Persuade With Kindhearted Humor

This image includes a funny quote about laughter bringing people together.

There are many reasons to inject humor into your content, not the least of which is the ability to connect with your target audience. Humor is a tool that, used nicely and appropriately, evokes an emotional response. Humor is a rhetorical device in the category of persuasion known as pathos. The other two categories are…

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