Posts by Susan Mangiero
Persuasion Power Tip #20: Learn What Elvis Presley Has to Say About Excellence
If you love what you do and do what you love, or aspire to this reality, don’t miss the new cinematic offering about the King of Rock and Roll from the visionary director-producer-writer, Baz Luhrman. It’s another love letter to the legendary entertainer and humanitarian, following the 2022 box office smash biopic, Elvis. Unlike the earlier pairing…
Read MorePersuade with a Clear and Easy Call to Action
If you want to increase the ROI of your content marketing budget (and who doesn’t), include a simple and meaningful call to action (CTA) every chance you get. Not only is this kind of prompting known to work, but it’s also an effective way to show respect for the busy business professionals you want to…
Read MoreAdd a Dash of Surprise to Better Persuade
I offer a resounding hat tip to Jeevan Sivasubramaniam for inspiring this edition of my newsletter, “Persuasion Power Tip.” In his recent post, this publishing luminary urges nonfiction writers to differentiate their work by asking, “What still surprises you about your field?” His message, one with which I heartily concur, reminds people to dig deep for something fresh…
Read MoreIdentify Your Core Message and Repeat It Often
A powerful message succeeds because it reminds us of the good things we celebrate and want to remember. Whether you are marketing lawnmowers or investment products, you need to connect with your target audience on a human level. It’s people on the other end of the transaction, not robots (at least not yet). Unfortunately, without…
Read More